Forget what the skinny celebs and the TV advertssay - losing weight is hard work. Whether you do itthrough exercise, diet, or a bit of both, it'sextremely challenging to lose those pounds and tothen keep them off. Sometimes it can involvechanging huge parts of your day-to-day life and itcan mean breaking decades-old habits.
But it turns out there's one little thing you can do which will help you achieve your goal - andit's got nothing to do with food or exercise. The experts at Weight Watchers did research whichshows many of their members were more successful when they shared regular updates on theirnew healthy lifestyle online. They found people who shared a diary of their daily lives withfriends and followers were spurred on by positive feedback.
More than 50 per cent of people said the support of a weight loss community was crucialwhen it came to changing their eating habits and 53 per cent shared photos of their meals onsocial media. With this knowledge under their belts, Weight Watchers has launched a series ofshort films which show people recording their daily weight loss journey.
One of the members who shared her journey was Danielle Duggins, and her video shows herenjoying a range of healthy meals (and a few treats), playing with her children walking.
The company's marketing director Claudia Nicholls said: "The support of a community hasalways proved to be an effective way of forming and sustaining healthy habits, but with theexplosion of online communities there has never been an easier or more affordable way totap into the power of the crowd for support and inspiration. Weight Watchers own socialcommunity for members, Connect, which sees over 14,000 daily posts in the UK alone, provides our members with instant access to a community of people who are on similarjourneys to them."